Get Tickets Cocktails & LID Conversation $0.00 Let’s Focus on the WHY not the WHAT. It should be obvious by now that green infrastructure offers a multitude of ecological and financial benefits that developments should be taking advantage of. If this is true, then why is it so hard to get developers to use it? The reason is simple; we aren’t speaking their language. This session will dive deep into how to persuade your next developer or municipality to move towards a business model that encompasses green infrastructure by focusing more on why they should utilize it and focusing less on what it is. Some of the reasons why: lower construction costs, increased lot yield, increased property value/marketability and reduced design/construction delays.